narrative, experience and community.

ADARTE creates thoughtful points of connection between contemporary culture and the worlds of hospitality, design, art and luxury. Through strategy, creative direction, and project curation, we shape brand narratives, strategic collaborations, visuals and bespoke experiences that foster meaningful cultural engagement.

FOUNDER

ADARTE was founded in 2020 by Lavinia Mustapha, an Italian-Lebanese creative director and consultant based in Seoul.

Shaped by experiences across Europe, Africa, and Asia, and with a background spanning design, art direction, and creative production, Lavinia works across disciplines to develop projects that are emotionally resonant. Her work is guided by a longstanding interest in the relationship between culture, aesthetics, craft and human experience.

A graduate of Politecnico di Milano and the Royal College of Art in London, Lavinia’s work includes collaborations with Loewe, the Park Seo-Bo Foundation, Gentle Monster, and Giopato & Coombes.